A marketing statement asserting health benefits of a food product.
A statement made on food packaging that claims the product has beneficial health effects or contributes to reducing the risk of disease.
Health claims are regulated statements that connect a food or nutrient to disease prevention or health promotion. These claims must be substantiated by scientific evidence and approved by regulatory authorities like EFSA (European Food Safety Authority) before they can appear on product labels. They differ from structure-function claims, which describe how a nutrient supports normal bodily function. Regulations ensure that only truthful, non-misleading health claims are permitted to protect consumers from false marketing. Examples include claims about bone health, heart health, or immune support.
Communicates scientifically-supported information about a food's potential health benefits to consumers.
Verify that health claims on products are authorized by your country's food authority. Compare products carefully, as not all similar claims may be equally substantiated. Consult nutrition labels alongside health claims for complete information.
Health claims must be science-backed and approved by regulatory authorities to appear on food labels.
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